About Pacific Blue Cross

Pacific Blue Cross is a Health Benefits Society and British Columbia’s number one health benefits provider. Based in Burnaby, BC, the not-for-profit organization provides health, dental, life, disability and travel coverage for 1 in 3 British Columbians through group benefits and individual plans. As part of its mission to improve health and wellbeing for British Columbians, Pacific Blue Cross proactively supports charitable organizations across the province working to improve health outcomes.

Celebrating Success Together

Pacific Blue Cross is proud to be recognized regularly as we support healthy lives, employees and communities.

Pacific Blue Cross through the years

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Leadership & Governance

Mission, Vision and Values

We acknowledge that Pacific Blue Cross is in the province of British Columbia and is located on the traditional territories of many distinct First Nations with different cultures, languages and unique dialects. Please reflect, acknowledge and honour in your own way the First Nation land on which you live, work and play.

Diversity, Equity, and Inclusion

Pacific Blue Cross is committed to promoting and protecting diversity, equity and inclusion (DE&I) of its employees and members. As BC’s Health Benefits Society, we also understand that DE&I is a journey not a destination.

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In the Community

Our News

Member Update regarding the 2025 Annual General Meeting

Monday, Jun 30, 2025

Lee Riggs has been re-elected to the Pacific Blue Cross Board of Directors.

Pacific Blue Cross CEO recognized among BC’s most influential business leaders

Monday, Jun 30, 2025

Sarah Hoffman, president and CEO of Pacific Blue Cross has been recognized on the BC500, a list of 500 individuals deemed to be the most influential business leaders in the province.

Celebrating National Indigenous Peoples Day to recognize diversity, heritage and resilience

Friday, Jun 20, 2025

While this day is an occasion to learn more about the rich and diverse history, languages and cultures of First Nations, Inuit and Métis Peoples, it also provides an important platform for discussion and reflection on the journey to Truth and Reconciliation.

Accessing your benefits if your community is affected by wildfires

Thursday, Jun 12, 2025

As rising temperatures bring with them an increased risk of wildfires across British Columbia and the Yukon, we want to reassure our plan members and sponsors that we are here to help in any way we can.

Find your personal health plan in minutes: Pacific Blue Cross helps British Columbians choose with confidence

Thursday, Jun 5, 2025

Pacific Blue Cross is proud to announce the launch of its redesigned Personal Health Insurance — making it easier than ever for British Columbians to access coverage that’s right for their needs.  

Pacific Blue Cross Health Foundation supports youth ID program

Monday, Jun 2, 2025

The Youth ID Clinic Start-Up, led by the Community Social Planning Council of Greater Victoria, will help vulnerable youth obtain primary identification to improve access to essential health and social services.  

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