Our most recent review led to changes to our Privacy Policy which we believe will provide you and the employers, plan sponsors, service providers, and plan administrators with greater clarity around the way we handle the personal information you entrust us with.

To better meet your health needs, we’ve opted you in to receive personalized advertising and marketing

We also would like to better understand you and send exclusive information and savings on products and services that are personalized to meet your health needs. We use your personal information to provide you with the products and services you request, to send you personalized advertising and marketing about products and services that may be of interest to you, to manage and improve our business and our products and services, and other purposes disclosed in our updated Privacy Policy.

You can opt out of receiving personalized advertising and marketing by logging into your member online profile and changing your account settings. To learn more about the types of your personal information that we use for personalized advertising and marketing, or about how we collect, use, and disclose your personal information in general, please visit our updated Privacy Policy at www.pac.bluecross.ca/privacy.