Pacific Blue Cross teams up with BC Lions to tackle racism

Wednesday, Jan 24, 2024

Pacific Blue Cross proudly announces a partnership with the BC Lions Football Club in support of the Team Up To End Racism program

Pacific Blue Cross | BC Lions - Team up to end racism

As part of our mission to improve the health and wellbeing for all British Columbians, we are proud to announce that we are strengthening our commitment to health equity by partnering with the BC Lions for the Team Up To End Racism program.

Back for a third year, Team Up To End Racism focuses on confronting racism and embracing diversity and inclusion in British Columbia. The BC Lions have partnered with Pacific Blue Cross to continue to implement a program built around four pillars. The pillars will focus on educating and informing our youth, as well as BC Lion fans and the general public about embracing a diverse society that fosters inclusiveness, understanding and mutual respect.

“We are proud to bring back our Team Up To End Racism program for another year and to welcome Pacific Blue Cross as our partner,” said Duane Vienneau, President, BC Lions. “Many BC Lions players have witnessed or felt discriminated against and they are compelled to bring their voices, experiences credibility to schools to help students find their voices to stand up against racism. We encourage diversity in all communities and every student deserves a level playing field, to feel connected and a sense of belonging in our schools.”

As a supporting sponsor, Pacific Blue Cross aims to amplify the campaign's reach and contribute meaningfully to the dialogue surrounding racism – especially in health care.

“As part of our unwavering commitment to health equity, we strive to protect and promote the diversity of all British Columbians,” said Sarah Hoffman, President and CEO, Pacific Blue Cross. “We believe everyone deserves access to the best quality health care, free from racism, with conditions conducive to health for all. We are pleased to partner with the BC Lions to initiate change at the roots – beginning with our youth. Together, we stand united against discrimination and racism in our schools and in our communities."

Pacific Blue Cross is committed to promoting and protecting diversity, equity and inclusion (DE&I) of its employees and members. As BC’s Health Benefits Society, we also understand that DE&I is an ongoing commitment. Internally, we have created multiple DE&I eLearning modules including Intro to Diversity, Beyond Bias, Indigenous Awareness, Gender Awareness, and Diversity in Action. These free resources are available to workplaces or any individual who is interested in expanding their DE&I knowledge.

Access the Pacific Blue Cross eLearning Modules or learn more about the Team Up To End Racism campaign.